Selling through the Internet has become the least expensive and most direct way to reach potential customers. Inventors can easily set up store fronts on eBay and ship the products from their home. Many inventors also create their own web page to sell directly or they sell through Amazon or other websites. But selling through the Internet is not easy and is very labor intensive. If you build it, they will not come. You need to know how to market your product, increase awareness of your product, trade links, start an affiliate program, sell affiliate products, write articles, buy ads, get listed on search engines and anything else you can think of to make people notice you. All of these tactics are very labor intensive although usually inexpensive if you do them yourself. calphalon 2029627
You want to create as many ways for people to find you as possible, but you also want the right kind of product that will succeed on the Internet. The best kinds of products are ones that make people take notice. You will want to write press releases and articles for the media and bloggers to see. It is essential that they pick up your story, or write a story about your product, so you can create some interest. The Internet is a huge place, with millions of websites, and you need trusted blogs and media sources to bring attention to your product.
In addition to this, potential customers should already recognize they have a problem that your product solves, and they need to be ready to search for it. For instance they could type in a search engine, “honeysuckle removal”, and find your product. The Internet works by people searching for things and if your potential customers aren’t looking for a solution to the problem that your product solves, no one will be looking for your website or product. If you need to explain to customers that they have a problem, and that your product will solve that problem, you will spend a fortune on advertising and you still probably will not sell many products.
Contrary to what many people think, the Internet is a better place to sell limited appeal products, or products geared toward a small niche market. For instance, if you have a great new frying pan, people may be unhappy with their current frying pan, but most people won’t search the Internet for a pan, they’ll just go to their local department or kitchen store and pick one up because they know they are there. Even if they do search the Internet for a new pan, there will be lots of sites that sell pans and it will be hard to get listed high enough on search engines for people to find you. On the other hand, people who have an obscure hobby or interest know that they can’t go to their local department store and find what they need, so they will search on the Internet for it and there won’t be many sites dedicated to that hobby or interest, so you will probably be able to show up on the first page of search engine results. Don’t think that a small hobby has too few potential customers to build a business on. Even if only one out of 10,000 people has that hobby, you will still have tens of thousands of potential customers in the U.S. alone.
One great benefit of selling online is that you can sell a hard-to-understand product. For instance, you can put video demonstrations on your website to show and explain your product. If your product requires that kind of demonstration, you will never be able to sell in a retail atmosphere.
Some distribution channels require certain types of prices, but the Internet is wide open for any kind of price, from $1.00 to several thousand. Also, some of the other channels require either a product to be way ahead of competition or just a new twist on an existing product — the Internet allows either.
There are many ways to sell your product on the Internet. You can sell through other sites like Amazon, eBay, or established online retailers. But most inventors prefer to start their own site to sell their product. I think it is best to start your own site, but also sell through other sites. The Internet is a big place and you want to create as many opportunities for potential customers to find you. Selling on eBay is easy to set up and Amazon has two different programs to sell on Amazon (just visit amazon.com and go to the bottom of the page and click on “Sell on Amazon”). Selling through other established online retailers requires you to contact them about selling your product on their site. Online stores are usually easier to get into than brick-and-mortar stores because online stores are not limited by shelf space.
Setting Up Your Own Website
If you want to set up your own site to sell your product, there are many hosting companies that make it very easy to do so. For instance, StartLogic has everything you need to set up an online store, even if you have no experience in web design. You can also use PayPal to very easily set up online sales.
Increase Awareness of Your Product
How do you let people know about your product? One of the best ways is to get websites that your potential customers visit regularly review your product. For instance you can contact well-known bloggers in your market niche and ask them if they will review your product if you send them a free sample.
Another way to raise awareness of your product is to write articles about the problem that your product solves and then submit them to websites that republish articles, like EzineArticles.com, and to websites in your niche market. You don’t want your article to heavily promote your product, but instead offer good advice (which can include your product) and then in the author bio section, mention your website. If your article is well-written and helpful, it will be picked up by other websites and all of this will increase people’s chances of finding you and your product. The more articles you can write, without being repetitive, the better. This will also increase the number of links pointing to your website, which can give you better rankings in search engines.